Helpful Tips To Create 15-second Advertisement

The purpose of this project is to introduce their Gel Energy Booster, the first of its kind in Indonesia.

In order to properly create a concept of a product introduction commercial for the internet, there are some things that needed to be considered:

1. What is the real problem that the company is trying to solve?
2. What is the solution to the problem?
3. What are the elements that need to be incorporated / communicated?
4. What is the feel that needs to be communicated?

The Problem:
The sudden loss of energy when exercising (Bonking), due to the depletion of sustenance.

The Solution:
The introduction of a fast, safe, and highly effective energy booster in Gel form.

The Elements:
1. Target market: runners and cyclists, from weekend warriors to professional athletes in Indonesia.
2. The ingredients that benefit the users that does not exist in the market until this product existed.

The Feel:
1. Sports that require a lot of energy need a high-octane, quick movements, exciting.
2. Directional movements need to indicate the notion of moving in the right direction as well as increase of energy.
3. Strengthening the current company branding to increase brand awareness.

[Click the image to watch the ad]

Directed by Erwin Darmali